Code of Conduct
Purpose
The Code of Conduct of AMA Europe is designed to guide ethical 'business to customer' conduct for our industry. The points below illustrate this, and a full copy of the code is downloadable at the bottom of the page.
Truthful and Accurate Communications
Members should not engage in deceptive, misleading or illegal practices with regard to any aspect of their business or act in such a way as to damage the reputation of AMA (Europe) or its members.
Disclosure
Members should disclose to their customers and prospective customers information about the business, the goods or services available for purchase and the transaction itself.
Information Practice and Security
Members should adopt information practices that treat customers' personal and confidential information with care. They should define and adhere to a privacy policy based on fair principles, take measures to provide appropriate security, and respect customers' preferences regarding unsolicited communications, including e-mail.
Customer Satisfaction
Members should seek to ensure their customers are satisfied by honouring their representations, answering questions and resolving customer complaints and disputes in a timely and responsive manner.
Click this link to download the full Code of Conduct document (pdf format)
